One Year of Better Meetings: What 2025’s Customer Stories Reveal About How Collaboration Really Works

Hayley Spooner, Dec 18, 2025

When meetings work, people hardly notice the technology behind them. In 2025, Neat helped organizations across education, law, sports, energy, and retail create meeting experiences that felt simpler, calmer, and more human. These customer stories show how intelligent, people-first design can transform the way work meets.

By now, most organizations know that video meetings are not going away. What is still being figured out is how to make them feel right. In 2025, Neat worked with organizations across industries that were asking the same underlying questions, even if they framed them differently.

  • How do we help people feel present when they’re not in the same room?
  • How do we remove friction from everyday meetings without asking people to learn something new?
  • And how do we create meeting spaces that work consistently, whether they are used once a week or all day, every day?

The customer stories from this year show how thoughtful design, intelligent audio and video, and a deliberate focus on simplicity can quietly transform how organizations operate.

When meetings stop getting in the way

Many of the organizations Neat worked with in 2025 were not chasing more features. They were trying to remove obstacles.

At REWE Digital Spain, meetings had become a source of frustration rather than momentum. Hybrid calls often meant uneven participation, with remote voices harder to hear and in-room conversations dominating. By introducing Neat video meeting devices, the experience began to change in small but important ways.

Neat’s audio is designed to pick up voices clearly across the room, not just from whoever sits closest to a microphone. Its video framing adapts to the space and the people in it, rather than forcing everyone to adjust their behavior. Over time, this changed how meetings felt. People spoke more naturally. Remote participants were easier to hear and easier to see. Meetings became more balanced without anyone needing to think about the technology.

Softchoice explored this idea even further through its hybrid showroom. The goal was not to revolve around individual devices, but to show what happens when meeting spaces are designed around people instead of equipment. Neat devices were chosen precisely because they do not demand attention. They are simple to set up, simple to use, and visually calm. That allowed Softchoice to create spaces where hybrid collaboration felt fluid and human, rather than staged or technical.

London Business School saw similar benefits in a very different context. In hybrid classrooms and guest sessions, clarity matters. Students need to hear questions, see reactions, and follow discussion without distraction. Neat’s wide-angle video, intelligent framing, and consistent audio helped create learning environments where the technology supported conversation rather than interrupting it.

In each case, the result came not from adding complexity, but from removing it.

Colleagues at London Business School use their Neat Board 50 to collaborate.

Consistency as a quiet advantage

As organizations grow, meeting technology often becomes fragmented. Different rooms work in different ways. People hesitate before starting meetings because they are not sure what will happen when they press a button.

Several Neat customers addressed this directly by standardizing their meeting spaces.

For SCOR, the challenge was scale and speed. The company needed to deploy video meeting technology across multiple locations in a very short timeframe. Neat devices are designed to be easy to install and manage, which made it possible to roll out a consistent setup quickly. Once in place, employees could walk into meeting rooms around the world and have the same experience every time.

A hybrid collaboration space at SCOR powered by Neat Bar Pro.

Verkada followed a similar path. As a fast-growing security pioneer, it needed collaboration tools that would not slow people down as the organization expanded. By standardizing on Neat video meeting devices, Verkada reduced variation across rooms. Meetings started faster. Support requests dropped. People spent less time thinking about how to connect and more time focusing on the conversation itself.

Cuatrecasas, operating across offices and jurisdictions, benefited from that same consistency. In a legal environment, meetings need to feel professional and dependable. Neat’s calm design, stable performance, and predictable user experience supported collaboration without drawing attention to the technology in the room.

Consistency, in these stories, is not a headline feature. It is a foundation that makes everything else easier.

Neat Symmetry in action with Neat Bar, and companion device Neat Center at Cuatrecasas.

When reliability becomes non-negotiable

Some organizations operate in environments where failure or delay simply isn’t an option. In these settings, video meetings need to work without hesitation.

Oracle Red Bull Racing is one such example. Teams collaborate across locations while working under intense time pressure. Meetings need to start on time, audio needs to be clear immediately, and video needs to show who is speaking without manual adjustment. Neat’s intelligent framing and dependable performance helped support focused discussions when decisions needed to be made quickly.

The LA Clippers operate under a different kind of pressure, but the demands are similar. Communication between coaching staff, operations teams, and leadership needs to be clear and timely. Neat devices helped support smoother collaboration by reducing setup time and technical interruptions, allowing conversations to move at the pace required in a professional sports environment.

In the energy sector, future-forward energy company Thyssengas relied on Neat to support collaboration across complex operations. From strategic discussions to operational coordination, meetings needed to be dependable and easy to manage. Neat’s ability to deliver consistent audio and video across spaces helped teams stay aligned, even as the work itself remained complex.

In all of these cases, reliability was not about flashy performance. It was about trust.

Presence matters in high-value conversations

For organizations built on relationships, video meetings need to convey presence and professionalism.

Odgers Berndtson works closely with senior leaders, often discussing sensitive and high-stakes topics. Video meetings in this context need to feel composed and focused. Neat’s clear audio, natural video framing, and uncluttered design helped create an environment where the technology stayed out of the way and the conversation could take center stage.

Cuatrecasas also operates in a setting where presence matters. Lawyers need to collaborate internally and meet with clients across locations without compromising clarity or credibility. Neat’s ability to deliver a stable, high-quality experience supported conversations that felt intentional rather than improvised.

These stories show how video meetings have matured. When the technology is designed to minimize distraction, video becomes a natural extension of professional interaction.

Meetings shape culture more than we realize

Several Neat customers in 2025 approached video meetings as part of their culture, not just their infrastructure.

MakeMyTrip wanted meetings that reflected its people-focused and creative environment. Neat’s simplicity helped reduce the friction that often drains energy from meetings. When starting a meeting is easy and the experience feels natural, people are more willing to participate, share ideas, and stay engaged.

REWE Digital Spain also saw meetings as a lever for change. As meeting experiences improved, collaboration became more open and less formal. The technology supported this shift by being reliable and unobtrusive.

Softchoice’s hybrid showroom reinforced the same idea. When meeting spaces are thoughtfully designed and powered by simple, intelligent devices, they invite better behavior. People listen more closely. They speak more naturally. They stay present.

Culture, in these stories, is shaped one meeting at a time.

A REWE Digital Spain hybrid team catch up via Neat Board 50.

What these stories add up to

Across finance, education, law, technology, sports, retail, and energy, Neat’s 2025 customer stories point to the same conclusion.

Better meetings do not come from more buttons, more settings, or more complexity. They come from technology that understands people. Technology that adapts to rooms and voices. Technology that is easy to install, easy to manage, and easy to forget about once the meeting starts.

Neat video meeting devices support this by design. They focus on clear audio, intelligent video, consistent experiences, and an open approach that fits into how organizations already work.

The result is not louder technology. It’s quieter confidence. And in 2025, these customer stories show just how powerful that can be.

Discover Neat’s pioneering devices or book a demo and experience them for yourself.