Video technology enables global business teams to feel closer together, boosts productivity, saves time, reduces travel costs, and, in some ways, helps avoid environmental impact. For anyone considering deploying video devices in your meeting spaces, the following is an entry-level guide to all that more.

A 2024 Frost & Sullivan report states that only 15% of global meeting spaces contain video conferencing devices. That means many businesses miss out on video technology’s endlessly unique advantages.

Video conferencing, collaboration, or meetings, whatever you prefer, has come a long way in a few short years since the pandemic upended how we think about work and changed the office landscape forever. From lockdowns to back-to-the-office and hybrid work, our approach to performing our daily tasks is constantly shifting. Video meetings have become invaluable for businesses of all sizes, whether for connecting a far-flung remote workforce or facilitating meetings with global clients.

Helping people enjoy more equitable, engaging, and productive meetings

At Neat, we’re continually forging ahead on our mission to break down the physical and virtual divide between people at the office and those working from home or elsewhere. We proudly provide thousands of businesses with beautifully simple video devices, features, and services. Our offerings help their global teams enjoy more equitable, engaging, and productive meetings in small, medium, or large meeting rooms and flexible open office areas.

However, for all the businesses we cater to, many more have yet to discover the delights of deploying pioneering video technology. So, for any of you who are curious to know what all the fuss is about or who are a bit technology-shy, here are seven magnificent reasons to love video and, especially, why you should consider investing in it. For those in the know, it’s a good reminder of why we fell for video in the first place.

The essence of excellent video tech and the rewards it offers

1. It brings your teams closer together

Video meeting technology makes it easy to host meetings where the entire team can participate, boosting company culture by closely aligning teams. The ability to quickly set up a meeting, collaborative session, or presentation with multiple parties, regardless of location, is a brilliant way to bring disparate teams together and forge a deeper connection. Better yet, cutting-edge capabilities like our patented Neat Symmetry ensure everyone shares an equal audiovisual presence in every video meeting. 

2. It builds up more trust

You can build up more trust in video meetings than in audio calls. When you meet someone over video, see their smile, and react to their body language, you get to know them much more profoundly. You can relax when you see how the other party responds, so the interaction feels much less stilted. In short, video meetings put a face (and a voice) to a name. Neat devices have superb audio and camera technology that uses machine learning to catch every nuance. In other words, every “hmm, ahh, uh-huh.” Discover more.

3. It helps you read other people better

Humans are much better at retaining visual information than auditory information. Studies have shown that only 7% of communication is verbal (i.e., your words), while your vocal inflection (tone, pace, pitch) makes up 38%, and non-verbal cues make up 55%. A video meeting lets you see the other party’s body language, gestures, facial expressions, and more. See our “How Neat’s Pioneering Video Tech Can Help Make Your Next Deal” blog.

4. It boosts efficiency and productivity

Video meetings make people more alert. They humanize conversations and keep people from distractions that might occur if only on an audio call, like checking emails, Slack messages, and so forth. Because politeness and etiquette kick in, you’ll be inclined to maintain eye contact with the person or people you’re talking to. You’ll become more focused on the conversation and can feel more attuned to each other’s immediate needs. Our pioneering, patented Neat Boundary feature further helps you diminish meeting distractions.

5. It helps reduce travel costs and avoid environmental harm

Bringing your team together in person can add significant expenses to your organization. Hosting an in-person conference typically requires flights, accommodation, and various other costs. It also takes employees away from their day-to-day tasks for some time. Video meetings allow teams to connect as often as needed quickly. Most importantly, video meetings help you avoid the environmental harm caused by CO₂e emissions for in-person meetings involving business travel, hotels, printed paper materials and other in-person meeting necessities. Neat makes video meetings feel almost as natural as physically meeting face-to-face. See our Experiences page to explore more of our industry-leading features and capabilities. 

6. It lets you enjoy pioneering video capabilities

Pioneering video technology, like Neat provides, offers additional features that a conference phone could never match. Exceptional abilities, such as sharing apps, feeling closer to your teammates, whatever the distance, and collaborating live on a document, are just a few perks to ensure your employees enjoy more natural, engaging, and productive meetings. Not only that, Neat is leading the way with our Neat Pulse online device management platform. Neat Pulse helps IT personnel manage and monitor multiple devices from anywhere. Fantastic features within Neat Pulse include Neat App Hub, which enables you to bring apps you rely on daily into your meetings directly. Also, check out Neat Bar with Neat Select. Neat Select is our Bring Your Own Device (BYOD) solution. It gives you greater video meeting choices and flexibility from your laptop or other personal device.

7. It does all the above and so much more

As we said, video meetings save a ton of time you’d typically spend setting up appointments and traveling. With the flexibility and ease of video, you can host impromptu meetings as soon as both parties join. This type of efficiency allows you to jump right in without the usual formalities that take up the first 10-15 minutes of a pre-scheduled “official” meeting. When everyone’s on the same page, you can focus on sharing ideas and solving problems instead of wasting time. Talking of not wasting time, did we mention that from the moment you unbox a Neat device (trust us, it’s an experience in itself!), you can be up and running and into your first video meeting within minutes?

No kidding. See for yourself:

Discover our pioneering devices live in action during our Virtual Demo, Neat Devices and Experiences. For a one-on-one experience, book a demo with a Neat product specialist.